Sage, Incense and Oils

Scott Smith Oct 19, 2023
11 People Read
California White Sage

Selling sage in your store can be a good idea for several reasons, especially if you believe there is a demand for it among your customers. Sage has various uses and benefits that can make it a valuable addition to your inventory:

1 - The spiritual and cultural significance of sage, particularly in practices like smudging, is a compelling reason to consider adding it to your store's inventory:

*Smudging and Cleansing Rituals: Sage, often in the form of sage bundles, is integral to various spiritual and cultural traditions, most notably in Native American, Indigenous, and shamanic practices. Smudging, the act of burning sage, is considered a sacred ritual. It involves lighting the sage bundle and using the smoke to cleanse a person, space, or object of negative energies, impurities, and malevolent influences. This centuries-old tradition is believed to create a sense of purification, protection, and renewal.

**Promotion of Positivity: Many people who incorporate sage into their spiritual practices believe that it not only removes negative energies but also ushers in positive energies. This makes sage an appealing choice for individuals seeking emotional and spiritual well-being. It can provide a sense of clarity, tranquility, and serenity.

Mind-Body Connection: The use of sage aligns with the growing interest in holistic well-being and the recognition of the mind-body connection. Customers who are exploring mindfulness, meditation, and alternative healing methods may be drawn to sage as a tool to enhance their practice and achieve a sense of balance and harmony.

*Energy and Aura Cleansing: Beyond just physical spaces, sage is also used to cleanse a person's energy or aura. People may use it to clear emotional baggage, alleviate stress, and bring a sense of peace and centeredness. This aspect can resonate with individuals on a spiritual or personal growth journey.

*Cultural Awareness: Selling sage can also be an opportunity to foster cultural awareness and appreciation among your customers. It allows them to explore and understand the traditions and beliefs of various cultures that hold sage in high regard. This cultural exchange can be enriching and educational.

*Versatile Use: Sage isn't limited to just one specific practice; it can be adapted and incorporated into a variety of spiritual and personal rituals. This versatility means that customers can explore different ways to use sage according to their individual beliefs and preferences.

In summary, the spiritual and cultural significance of sage adds depth and meaning to the product. By offering sage in your store, you cater to a niche market of individuals interested in spirituality, holistic well-being, and cultural awareness. It's not only a product but a symbol of tradition and mindfulness, making it a valuable addition to your store's offerings.

2 - Aromatherapy is a well-established practice that utilizes the scents and fragrances of various natural substances to promote emotional and physical well-being. Sage, with its distinct and pleasant earthy aroma, can be a wonderful addition to your store for customers interested in natural fragrances and the therapeutic benefits of aromatherapy.

*Aromatherapy and Well-Being: Aromatherapy has gained popularity for its ability to enhance emotional and physical well-being. Aromas, such as that of sage, can have a direct impact on a person's mood, stress levels, and overall state of mind. Sage's earthy scent is often associated with grounding and balance, making it a valuable tool for relaxation and stress relief.

*Stress Reduction: In today's fast-paced and often stressful world, people are increasingly turning to natural remedies to reduce stress and anxiety. Sage's soothing aroma can help create a calming atmosphere in homes, making it an ideal choice for those seeking a reprieve from the daily hustle and bustle.

*Mood Elevation: The aroma of sage can also uplift one's mood. It's known for its ability to promote feelings of contentment and positivity, which can be particularly appealing to customers looking to improve their emotional well-being.

*Natural and Chemical-Free: Many individuals are becoming more conscious of the products they use and their potential impact on health. Sage offers a natural and chemical-free alternative to synthetic fragrances and air fresheners, aligning with the growing interest in eco-friendly and non-toxic solutions.

*Home Environment: Customers who appreciate a harmonious and tranquil home environment may be drawn to sage as a means to create an inviting and comforting space. It can be used in various forms, such as sage smudge sticks or sage-infused oils, to infuse the home with its delightful scent.

*Customizable Aromatherapy: Sage's versatility allows customers to customize their aromatherapy experience. They can blend sage with other essential oils or herbs to create unique scents that resonate with their personal preferences and therapeutic needs.

*Holistic Approach to Wellness: Aromatherapy is often seen as part of a holistic approach to wellness. By offering sage products, your store can cater to those who are exploring natural and complementary therapies to improve their overall quality of life.

Incorporating sage into your inventory provides an opportunity to tap into the growing interest in natural fragrances and holistic well-being. Its unique earthy aroma can help customers transform their living spaces into calming and nurturing environments, making it an attractive addition to your store for those seeking natural and therapeutic scents.

3 - Herbal Remedies: Sage has been used for its potential health benefits. It's believed to have antimicrobial properties, aid digestion, and support overall wellness. Some people may be interested in using sage for its potential medicinal purposes.

4 - Culinary use is another compelling reason to consider adding sage to your store's inventory, as it is a versatile herb that is highly regarded in the world of cooking and gastronomy.

*Flavor Enhancer: Sage is renowned for its unique and robust flavor profile. It imparts a savory, earthy, and slightly peppery taste to dishes, which makes it a prized herb in the culinary world. The addition of sage can elevate the flavor of various recipes, particularly those that involve meats, poultry, and stuffing. It's often a key ingredient in classic dishes like Thanksgiving turkey stuffing or Italian pasta dishes.

*Culinary Versatility: Sage is a versatile herb that can be used fresh or dried, allowing customers to experiment with different culinary applications. It pairs well with a variety of ingredients, including chicken, pork, mushrooms, and butternut squash. Its versatility means that customers can use it in an array of dishes, from soups and sauces to roasts and pan-fried dishes.

*Traditional and Modern Cuisine: Sage has a rich history in traditional cuisines, such as Italian and Mediterranean cooking, where it's often used in pasta sauces and with roasted meats. However, it has also found its way into modern fusion cuisine, where chefs use it creatively to add a unique twist to contemporary dishes. This duality makes sage appealing to both traditional and adventurous cooks.

*Gourmet and Specialty Cooking: For customers with a passion for gourmet cooking, sage is an essential ingredient. Its presence in recipes can transform a simple dish into a culinary masterpiece. By offering sage, your store can cater to those who appreciate the finer details of food preparation.

*Cooking Workshops and Classes: Sage can be marketed to customers interested in cooking workshops or culinary classes. It can serve as an ingredient for hands-on learning experiences, encouraging participants to explore new culinary horizons and perfect their cooking skills.

*Gifts for Food Enthusiasts: Sage products can also be marketed as thoughtful gifts for food enthusiasts. Sage bundles, cookbooks, or herb-growing kits can be a unique and appreciated present for those who love spending time in the kitchen.

5 - Incorporating sage into your store's offerings allows you to tap into the culinary arts and cooking trends. Whether customers are seasoned chefs or amateur home cooks, sage is a versatile and flavorful herb that can enhance their culinary creations. Its rich history in traditional cuisine and its adaptability in modern dishes make it a valuable addition for those who appreciate the art of cooking.

6 - Crafts and Decor: Dried sage bundles can be used for crafts, wreaths, and home decor, making them a versatile product for creative customers.

7 - Unique Offering: Adding sage can set your store apart from competitors and attract a niche market looking for spiritual and wellness products.

8 - Cross-Selling Opportunities: Selling sage can lead to cross-selling opportunities with other related products, such as incense, candles, essential oils, or holistic wellness items.

9 - Profit Margins: Sage is often sold at a reasonable price, which can result in good profit margins.

However, it's essential to research your target market and understand your customers' preferences before adding sage to your inventory. Additionally, consider sourcing sage responsibly to ensure it's ethically and sustainably harvested, as there are concerns related to overharvesting and ecological impact in some regions. If your customers are interested in sage for spiritual or wellness purposes, it's crucial to provide accurate information about its use and benefits.

Remember that selling sage should align with your store's overall brand and mission, and it's important to ensure that you have a customer base interested in such products before adding them to your inventory.

More info about Sage

Sage was frequently burned or smudged as a method of blessing, spiritual purification, or to call on ancestor spirits.

Sage burning is a beautiful spiritual activity in many ways. According to some research, Sage has been shown to have antibacterial qualities and to increase alertness.

According to tradition, burning sage clears out spiritual impurities. It has long been used to connect to the spiritual realm and sharpen intuition. Sage is burned by both healers and laypeople in traditional cultures to induce a healing state or to address, solve, or reflect upon spiritual dilemmas. Lastly, it can cleanse or empower specific objects. You can use it to cleanse yourself or specific spaces. If you have any concern with a negative history or energy that is attached to an unknown object, burning sage may help bring peace of mind and make the thing more sacred to you.

Smudging is a ritual that relies heavily on intentions, so think carefully about what you want to purge or remove from your environment before lighting the sage. Afterward, choose a mantra or prayer that embodies this desire to recite while smudging.


How to prepare for a cleanse

Some experts recommend making cleansing intentions for spiritual, energetic, and negative removal before burning sage. Exclude any pets or people from the space.

Leaving a window open before, during, and after cleansing is also important since it allows smoke to escape.

According to those who believe, the smoke also draws pollutants and bad energy away.


How to cleanse the space where you live, an object, etc.

These steps apply whether you are cleansing yourself, your home, or an inanimate object. You can cleanse all of these as frequently as you want to. All you need to do is to light the end of a bundle of sage with a match or lighter. Then blow it out fast if it catches on fire. 

The tips of the leaves need to be allowed to smolder to allow them to release the rich, thick smoke that they are famous for. Direct this smoke around your body and space with one hand while holding the bundle in the other.

Let the incense linger on the areas of your body or surroundings you'd like to focus on. Using a fan or feather can also help direct the smoke, though this is optional. And then let the ashes collect in a ceramic bowl or shell.


How to Sage Yourself

If you're interested in saging yourself, stand with your legs slightly apart in a T shape. Next, work your way up from your feet while keeping the sage stick at least arm's length away. As you proceed, say your mantra aloud or mentally as you envision the smoke purging you of all lingering negativity.


How often should you smudge?

There are no tight rules regarding how frequently you should sage yourself or your area. When it comes to sensing bad energy, we are our own best teachers, so rely on your senses. It's typically a good sign that a cleanse is necessary if you feel burdened or stressed by tension or anxiety.



Aromatherapy is more psychological versus physical, like the sages and oils.

It provides a type of emotional support to help you relax, especially when you're highly stressed. It's used in purifiers at spas. When you use it in combination with a purifier at a spa, it enhances the experience.

To avoid confusion, perfumes, and colons are about how you want to smell. And they may contain some essential oils. But essential oils are to help trigger a personal positive emotional response. Perfumes are about how you want to smell. Oil is about how you want to feel. When you want some relief, it will help you focus and relax. Many people simply want to replicate the feeling they get when they go to a spa without leaving home. It's a luxury home welfare time!


Studies have shown that smell is one of the most powerful senses, as even a slight trace of a scent can trigger a memory. Thus, the use of aromatherapy is prevalent in many countries.

Essential oils are often used in aromatherapy, and during ancient times, even the Chinese, Indians, Greeks, and Romans used them for aesthetic pleasure. It dates back to the ancient Egyptians, who are generally regarded as pioneers of the use of aromatic plants. During their rich history, they learned that they improved the benefactor's physical and psychological welfare and well-being.



This one is the favorite hippie essential oil. You can frequently whiff it walking around during the summer at a Dead and Company concert or a Phish concert. Although any smell is pretty tough to describe, this one has a musky, warm, earthy scent with a spicy twist; for this reason, it's often used as a scent additive in perfumes, cosmetics, and incense. Initially used in Chinese Medicine for body and mind, it has continued to be used up until today. People use Patchouli to fight anxiety and depression by clearing negativity in the mind and lifting moods.


Some evidence suggests that patchouli oil may be helpful for several ailments, including eczema and stress, due to its antimicrobial, antioxidant, and anti-inflammatory properties. But, back to the here and now, Patchouli is still a common element in many well-known perfumes, but because other ingredients mask it, you probably will never notice it. Instead, applying pure patchouli oils effectively channels your inner flower child while embracing this scent. According to history, patchouli essential oil makes the wearer more attractive and in love. It's inexpensive, and a little goes a long way.

In aromatherapy, the smell of Patchouli can relax you and elevate your emotions. Some describe it as a grounding and emotionally balancing scent that helps relax both the mind and body. It is known to allow the release of hormones such as dopamine and serotonin, which fight against anxiety, depression, and stress. The scent is closely associated with romance and love, and it has been used as an aphrodisiac for hundreds of years. The natural essence of Patchouli increases the production of neurotransmitters, including serotonin and dopamine, known to ease anxiety and stress, as well as hormones that regulate sleep cycles.

Patchouli is frequently used in fertility auras, either in the bathwater or in the incense or fragrance oil burned during the ritual bath. Through the use of specific herbs, ritual bathing entails absorbing essences that help reach your desired outcome, in this case, love and conception. Body relaxation and inner awareness are only two of the numerous positive advantages of spiritual bathing.